Marketing Insights & Education for Ireland

Analytical reviews, industry trends, and professional learning resources for marketing practitioners across the Irish landscape

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Dive into specialized areas of marketing practice and education

📱

Digital Marketing

Online strategies, social media, and digital transformation

24 articles
🎨

Branding

Identity development, positioning, and brand strategy

18 articles
📊

Strategy

Planning, growth frameworks, and market positioning

21 articles
📈

Analytics

Data analysis, measurement, and performance tracking

16 articles
📚

Education

Learning pathways, professional development, and training

19 articles
💡

Industry Insights

Trends, observations, and market developments

22 articles
🗺️

Regional Analysis

Geographic patterns and local marketing landscapes

15 articles

Latest Reviews & Analysis

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Marketing team collaborating on brand strategy Branding

Branding Strategies for Regional Irish Businesses

By Liam Murphy January 8, 2026

Examining how small and medium enterprises across Munster and Connacht develop authentic brand identities that resonate with local communities while maintaining scalability.

Social media marketing content creation Digital Marketing

Social Media Marketing Trends Across Irish Cities

By Conor Walsh January 3, 2026

Analyzing platform preferences, content strategies, and engagement patterns among businesses in Dublin, Cork, Limerick, and Galway during 2025-2026.

Dublin business district aerial view Regional Analysis

Dublin Marketing Landscape: SME Sector Review

By Niamh O'Connor December 28, 2025

Understanding how Dublin-based small and medium enterprises approach marketing challenges, from budget allocation to channel selection and agency relationships.

Marketing technology tools and software comparison Industry Insights

Marketing Technology Adoption in Irish Organizations

By Patrick Ryan December 25, 2025

Examining which marketing technology solutions Irish businesses are implementing, integration challenges faced, and observed patterns in tool selection across sectors.

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Curated reviews offering particular depth and insight